Is your company ready to take your lighting to the next level? Today, LED technology is an increasingly popular alternative to traditional advertising lights, and rightly so. It not only offers better energy efficiency and longer life, but also brighter colours and clearer graphics.
The purpose of this article is to give you all the information you need to upgrade your company’s advertising lights with LED technology. Don’t leave money on the table – read on to find out how you can do the same!
This article is part of a series of articles on energy efficient advertising lighting with LED lights.
Updating advertisements with LED technology
We’ll get to the bottom of why now is the right time to upgrade your old advertising lights to modern LED lights. We’ll discuss the benefits and challenges and give you concrete examples of how other businesses have already used these latest technological advances to improve their visual image and attract more attention from potential customers.
So let’s start with some of the benefits of LED technology:
- Energy saving
- Environmental friendliness
- Long service life
- Longer service interval
- Better colour saturation
- Brightness of lighting
- Easy installation
Energy saving and environmental friendliness
Energy saving and environmental friendliness are important factors in today’s business, especially in energy-consuming sectors such as advertising lighting.
The use of LED technology can make a significant contribution to improving energy efficiency and reducing the carbon footprint in these sectors. This allows companies to reduce both their energy costs and their environmental impact.
New LED lighting technologies can achieve energy savings of up to 80% compared to traditional light sources such as fluorescent or halogen lights. They also last much longer, reducing the frequency of equipment replacement and the associated material and labour costs.
These features will enable companies to invest in greener solutions while further improving their competitiveness in a marketplace where customers’ expectations of our environment are constantly rising.
Longer life and less maintenance
With a longer lifetime and lower maintenance requirements, upgrading to LED lights is a significant improvement over older lighting technologies such as fluorescent or incandescent lamps.
A lifetime comparison shows that LED lamps can last up to 50 000 hours or more, while traditional fluorescent tubes last around 10 000 hours and incandescent lamps only a few hundred hours. This not only reduces the frequency of lamp replacement, but also reduces maintenance costs, especially for large premises where access to high places can be difficult.
Led technology offers many advantages in terms of longer life and reduced maintenance:
- Reduced energy consumption: LEDs consume up to 80% less energy than conventional luminaires.
- Better light output: led lights provide a more even and better quality light without disturbing flicker.
- Faster light-up: unlike fluorescent tubes, LED lamps light up instantly to their full power and do not need to warm up.
- Environmentally friendly: LED lamps do not contain harmful substances such as mercury, and their long life means less waste.
These advantages make LED technology an excellent choice for upgrading advertising lighting to improve energy-efficient lighting in both new buildings and existing spaces.
Improved colour visibility and brightness
Imagine how stunning colours and brightness could bring to life a shopping centre billboard or a restaurant window display!
With Led technology, we can achieve just this improved colour rendering and brightness. Tone control is easy with LEDs, which allow a wide range of colours to be used in different lighting situations. What’s more, their energy efficiency ensures that improvements in light efficiency are not just empty words.
There is no doubt that the use of LED lights brings many benefits for both the environment and businesses. Better colour rendering attracts customers more effectively and creates a more pleasant atmosphere – not to mention the financial benefits of electricity savings.
So why not take a step into the future and upgrade our old advertising lights to a brighter one?
Flexibility and versatility in lighting design
While improved colour rendering and brightness are significant benefits of using LED technology, they are not the only advantages. As we move on to consider flexibility and versatility in lighting design, we also see other positive effects.
One key feature is the adaptability of LED lighting, which allows light sources to be easily adjusted to suit different situations. LED technology enables a more creative approach to lighting and offers a new freedom to design solutions optimised for the use of space.
In this context, we can highlight the following advantages:
- Implementation of lamps of special shape or size
- Versatile installation possibilities inside or outside buildings
- Wireless control of lighting systems with smartphones or tablets
- Creating dynamic mood lighting for party rooms or restaurants, for example
These benefits clearly show that LED technology not only improves energy efficiency and colour; it also opens up a whole new world of possibilities in lighting design. Using LED luminaires as an element of architecture and interior design can create unique visual experiences that make spaces more comfortable, functional and aesthetically appealing.
Safety and less heat
One of the major benefits of adopting LED technology in advertising lighting is the improved safety and temperature control it offers.
Traditional light sources, such as incandescent or fluorescent lamps, can generate a significant amount of heat, which can pose a fire safety risk and have a detrimental effect on surrounding materials and equipment.
Led lights minimise these risks, as they do not generate the same high temperatures as older technologies.
As fire safety increases, the energy efficiency of LED advertising lights also becomes an important issue.
Because they generate less heat, they consume less energy to operate and are still able to produce light bright enough to display advertisements.
This is why it is worthwhile for companies to upgrade their advertising lights to LED technology – not only for safety reasons, but also for energy savings.
Easy installation and maintenance
Ease of installation and maintenance are key factors when upgrading advertising lights with LED technology. Thanks to their easy integration, LED lights can be installed in almost any lighting situation without much effort or technical know-how. In addition, their energy efficiency and long lifetime make them a very cost-effective alternative to conventional light sources.
Fast updating is another important advantage that LED lights offer advertisers. As LEDs are digital light sources, they can be programmed and updated quickly and easily using a smartphone or computer, for example. Therefore, changing advertisements or launching new campaigns does not take much time or incur extra costs.
Savings are ultimately passed on to the customer
Despite the ease of installation and maintenance, the savings offered by upgrading to LED technology are not limited to these aspects. These benefits will eventually trickle down to the customer in the form of various positive effects.
The customer experience is significantly improved when a company invests in modern lighting. Here are three key ways in which LED lights can make a commercial space more attractive:
- Energy efficiency: the low energy consumption of LED lights means lower electricity bills, which can enable lower product or service prices. This means that customers can be offered a more competitive price level.
- Better light quality: LED technology offers a wide colour spectrum and a pleasant and even distribution of light. This gives products and premises a more attractive appearance that attracts customers.
- Eco-friendliness: more and more consumers are valuing eco-friendliness when shopping. Adopting a more sustainable lighting solution can improve a company’s reputation and attract new, environmentally conscious customers.
In light of these facts, it is clear that the benefits of LED lights extend in many ways to the everyday lives of both businesses and customers.
Frequently asked questions
How does Led technology differ from traditional advertising lights such as fluorescent or incandescent?
LED technology differs from traditional advertising lights such as fluorescent and incandescent lamps in many ways.
One of the most significant benefits of LEDs is the energy saving potential they offer: LED lights consume up to 80% less energy than comparable incandescent and fluorescent bulbs. This means not only lower electricity bills, but also a smaller environmental footprint.
In addition, LED lamps have a much longer lifetime than conventional lighting technologies; they can last up to 50,000 hours or more, reducing both lamp replacement costs and maintenance costs.
Light quality is also usually better with LED lights: they produce a more even and pleasant light without flicker or the risks of UV radiation.
Finally, LED technology makes it easier and more efficient to create different colours in advertisements compared to older technologies.
All in all, the transition to LED technology brings many benefits, both in terms of the economic situation of companies and the environment.
How long do LED advertising lights usually last before they need replacing?
The lifetime of LED advertising lights is one of their biggest advantages over traditional lighting fixtures such as fluorescent and incandescent lamps.
The eco-friendliness and energy-saving potential of LEDs is particularly important for companies looking to reduce their environmental impact and save on energy and maintenance costs.
In general, the estimated lifetime of good quality LED lights is around 50 000 – 100 000 hours, which means years of operation without the need to replace the bulbs.
This means that companies don’t have to worry about constant repair or replacement, and can focus on other business development issues.
What are the costs of upgrading to LED advertising lights for businesses compared to conventional lights?
Upgrading to LED advertising lights will initially entail some costs for businesses, but in the long run LED lights will offer significant cost savings and energy efficiency benefits compared to conventional lights.
The payback period after investment is usually fast, as LEDs have a much longer lifetime than conventional lights – up to 50″¯000 hours or more.
In addition, LEDs consume less energy, which translates into lower electricity bills and reduces the company’s carbon footprint.
Energy efficiency comparisons often show clear benefits in favour of LED technology, especially when their improved colour rendering and light output are also taken into account.
Thus, the cost of upgrading LED advertising lights will pay for itself many times over the life of the investment.
How can Led technology affect the appearance and attractiveness of an advertisement?
LED technology can have a significant impact on the appearance and attractiveness of an advertisement, as the energy efficiency of LED lights allows for a wider colour palette and more dynamic lighting effects.
This in turn increases the visual impact of the advertisements, which improves their ability to grab attention and stay in your mind.
In addition, LED advertising lights provide a brighter and more uniform light source compared to traditional lamps, making text and images in advertisements stand out better against the surrounding space.
All in all, the use of LED technology in signage makes companies’ marketing materials more eye-catching and effective in reaching potential customers.
Are companies obliged to follow any specific rules or regulations when upgrading their advertising lights to LED technology?
Yes, companies need to take into account various rules and regulations when upgrading their advertising lights to LED technology.
LED regulations imposed by different national and city authorities may limit the brightness, lifetime or colour of lights, for example.
There are also standards on energy efficiency and environmental impact – these standards help reduce energy consumption and the harm to nature and people from light pollution.
Companies should check local regulations and guidelines before upgrading their signage to ensure that their LED solutions comply with the necessary requirements.
Conclusion
In summary, the use of LED technology in advertising lighting is an excellent alternative to traditional fluorescent and incandescent lamps. Not only do they last longer and save energy, but they can also improve the appearance and attractiveness of the advertisement.
However, it is important to take into account any laws and regulations when updating.
Companies should familiarise themselves with local laws and consider the total cost of investment before introducing LED advertising lights.
If you found this article interesting, you might also like the other parts of the series:
Use of Led strips and luminaires for advertising lighting
Benefits of Led lighting in advertising lighting
Led lighting specialist
LedStore has been an expert in LED lighting and lighting design since 2010.
We have our own product design, so our products are technologically state-of-the-art.
Products have quarantee for up to 7 years.
We also carry out lighting maintenance.
We focus on temperature-controlled and high colour rendering lights, so they work brilliantly and last a long time.
We do around
500 lighting designs for our clients’ sites.
Read more here or order a lighting design
We offer a service of bespoke LED strips, i.e. custom-made LED strips in aluminium profile. Also installed. Did you know? LedStore offers lighting design for the whole house!
Remember that we are always ready to offer our help to you along the way, by email (myynti@ledstore.fi) and by phone (045 251 4510). As always, feel free to share photos of your own projects on social media at ledstore.fi at Instagram and ledstore.fi at Meta. We love to see the cool things done by our LEDs, and it also helps to provide inspiration for those who are not sure about the power and awesomeness of LEDs. Did you know that we already have over 3500 pictures of our LED installations in our Gallery!
Photo gallery of Led lights:
Product gallery: Pictures of products in different installation locations
Indirect light: Indirect light in different spaces
Room-specific: Light in different rooms
References: Complete houses that have been photographed
