Illuminated advertising is an essential part of a company’s external image, designed to attract customers and communicate information about products or services effectively.
The aim of this article is to explore the role of LEDs in signage lighting and to present different applications and innovative implementations in the field. As an expert, we can tell you the best tips and methods to exploit the potential of this technology in your business.
This article is part of a series of articles on energy efficient advertising lighting with LED lights.
Use of Led lights for illumination of advertising signs
LED technology is not only a more ecological option, it also allows for more creative solutions in the design of advertising lights.
One increasingly popular way to illuminate advertising signs is to use LEDs (Light Emitting Diodes), which offer many advantages over traditional light sources. These benefits include energy efficiency, longevity and better colour rendering.
Let’s now look at their benefits in more detail.
Energy efficiency and savings
Energy efficiency and savings are important considerations in lighting design, especially for advertising signs.
Led lights offer significant advantages over traditional light sources such as fluorescent or incandescent lamps. Energy saving technologies and renewable energy are key to achieving today’s environmental sustainability and economic benefits.
The use of LED lights in advertising signs not only improves energy efficiency but also supports the use of renewable energy. LED lights powered by renewable energy have the potential to reduce the use of fossil fuels and greenhouse gas emissions.
In addition, LED technology enables better control of light output and higher quality colour rendering, making the ads more attractive to customers.
These features make it worthwhile for companies to invest in LED lights to improve both the environment and their competitiveness in the market.
Light quality and brightness
Light sources are an important part of sign lighting – LED lights provide a bright, durable and efficient light source. The role of LED lights in outdoor advertising is significant.
The use of LED lights can also significantly reduce light consumption.
Light sources
It is interesting to compare the light sources, because the quality and brightness of the light on the billboards depends on them.
The innovative solutions available today offer a variety of options for LED light sources, so we can choose the best type of lighting to suit your business needs.
As LED technology develops, we are likely to see more versatile light sources, making our advertising signs even more attractive and effective.
This means that we no longer have to limit ourselves to traditional light sources, but can use the latest technologies to achieve the best possible results.
Light consumption
In terms of light consumption, it is important to note that LED lights allow us to achieve greater energy efficiency and cost savings.
The long lifetime and lower energy consumption of LEDs make them an excellent alternative to traditional light sources.
We also have the possibility to use light control to make our advertising signs dynamic and spectacular.
Suitability for outdoor use must also be taken into account, as LED lights are more resistant to weathering, for example.
This means we can rely on LED technology to provide high quality, bright light both indoors and outdoors.
Longevity and reliability
Longevity and reliability are two key factors when it comes to the use of LEDs for signage lighting. LED technology has developed at a dizzying pace in recent years, bringing with it many lighting innovations that make LED lights an even more attractive alternative to traditional lighting solutions.
One major advantage is their long lifetime: a well-designed and implemented LED lighting system can last up to 50 000 hours or more without significant loss of efficiency. As a result, companies do not have to replace their lighting as often as they used to with traditional solutions.
The reliability of LED lighting systems also depends on their energy efficiency: they consume only a fraction of the energy that conventional lamps of comparable wattage would need to operate. In addition, they do not produce the same amount of heat energy, which reduces the risk of overheating and thus improves the safety of the equipment.
Given the development of LED technology and the innovations in lighting, it is clear that these luminaires are an excellent solution for illuminating advertising signs, thanks to their longevity and reliability.
Environmental friendliness
Being environmentally friendly is no longer an option, but a necessity – and the use of LED lighting for advertising signs is part of this trend.
Ecological design combined with energy efficiency and low-emission materials make this technology an ideal solution for companies to communicate to more environmentally aware consumers.
LED technology offers several advantages over traditional light sources:
- Energy savings: LED lights consume up to 80% less energy than incandescent or fluorescent bulbs.
- Long life: high quality LED lamps can last up to 50,000 hours, reducing the need for maintenance and lamp replacement.
- Less heat generation: unlike other light sources, LEDs do not produce significant amounts of waste heat, further improving their energy efficiency.
- Raw materials: manufacturers are nowadays seeking to use raw materials processing techniques to add recycled and renewable materials to their products.
The benefits of environmentally friendly billboard lighting are not limited to energy savings and long lifetime. LED lights also allow companies to reduce their carbon emissions and lower their environmental impact. Ecodesign and low-emission materials are key to this process, helping companies meet the growing demands for more sustainable business practices.
Wide range of application possibilities
While environmental friendliness is an important advantage of using LEDs for billboard lighting, it is not the only reason for their popularity. The wide range of possible applications is another important factor encouraging companies and other organisations to make greater use of these lights.
LED lights offer numerous opportunities to create visually striking and innovative solutions for advertising and branding. LEDs in different colours, sizes and shapes allow for a wide range of signage innovations for both indoor and outdoor use. The table below shows some examples of the different uses of LED lights:
| Application area | Light source | Example sites |
| Billboards | Durable LED modules for outdoor use | Illuminated facade advertising |
| Decoration | LED strips with adjustable colour temperature | Store details |
| Architecture | Narrow-angle or wide-angle LED spotlights | Accent lighting for buildings |
| Events | Colourful glowing LED lights | Stage lighting |
| Transport | Durable and bright LEDs | Bus and train advertisements |
As LED technology continues to evolve, new application possibilities are constantly emerging, opening more and more doors to creative solutions. Companies do not have to compromise their visual identity for the sake of being environmentally friendly – on the contrary, these two values can go hand in hand towards efficient and effective marketing.
Easy installation and maintenance
Installation is easy because LED lights are easy to install and take up less space than other types of light.
Maintenance is easy because LED lights do not need to be replaced often and last longer than other lights.
To minimise maintenance requirements, LED lights also have a long lifetime, making them a very economical option.
Ease of installation
Imagine being able to install your advertising sign lighting quickly and easily!
The use of LED lights allows for easy installation and maintenance thanks to a range of installation accessories. The range includes fixing screws, connecting cables and wireless solutions that make connecting very simple.
In addition, LED lights last a long time and require little maintenance compared to traditional luminaires.
This saves you time and energy while you focus on other aspects of your business – as a lighting expert, you can’t get much better than that!
Service Helpdesk
Ease of maintenance is definitely one of the biggest advantages of LED lights.
Their maintenance optimisation is largely due to their low repair requirements, as they often last up to tens of thousands of hours in use before light output starts to deteriorate significantly.
This means you can forget about regular bulb changes and concentrate on other tasks without the fear of your lighting stopping working unexpectedly.
So your LED advertising sign will stay bright for longer and provide a worry-free service for you and your customers!
Reducing the need for maintenance
Minimising maintenance requirements is an essential part of easy installation and maintenance of LED lights, as their long lifetime allows us to enjoy maintenance-free lighting without the constant need to replace lamps.
This also means reduced repair costs and savings in both time and money by not having to call in a professional for repeated minor maintenance.
As a LED expert, I can guarantee that investing in high-quality LED technology brings many benefits – one of them is definitely the ease of maintenance!
Tips for efficient LED spot lighting
Achieving efficient LED flood lighting requires a combination of the right lights, installation techniques and lighting control. It is important to use good quality LED lights that provide sufficient brightness and last for a long time. In addition, colour variation can increase the attractiveness and attention value of a billboard.
Below are some tips for efficient LED lighting:
- Choose high-quality LED lights: make sure you only buy LED lights from well-known brands. They tend to be more energy efficient and more durable.
- Consider placement: install the LED lights as close to the sign as possible for optimal light output.
- Try different colour combinations: with varying colours, you can create dynamic lighting effects that attract the attention of passers-by.
- Take advantage of the sunlight: If possible, design your refrigerator to take advantage of sunlight during the day and your LED lights at night.
- Consider adjusting the lighting: with adjustable lighting, you can change the effects of your bathroom as needed, for example at different times of the day or according to the season.
By following these tips and investing in quality LED lighting, you can create an effective and attractive billboard. Don’t be afraid to try new ideas and innovative solutions – they’ll help you stand out from the competition and grab your customers’ attention.
Frequently asked questions
How does the use of Led lights in signage lighting affect a company’s brand and customer experience?
How does the use of LEDs in signage lighting affect a company’s brand and customer experience?
LED efficiency is one important factor that can improve both the look and feel of businesses and the customer experience. Lighting design plays a key role in this process, helping to create a professional look and an attractive atmosphere in the commercial space.
In addition, LED lights offer versatility and energy efficiency, making them a cost-effective alternative to traditional light sources. Taking these benefits into account, the use of LEDs in signage lighting can enhance the image of a company and further improve the customer experience.
What different types and colours of LED lights can be used for illuminating advertising signs?
A wide range of LED lights can be used for illuminating advertising signs, as they offer a wide range of colours and types.
The range includes, for example, monochrome or multicolour lights, which may be fixed or programmable to change colour and brightness as required.
In addition, there are a number of different mounting options, such as recessed, surface-mounted or even flexible LED strips, which allow for more creative solutions for advertising lighting.
By exploiting the benefits of LED technology and lighting innovations, companies can improve their visibility and attract customers with interesting visual effects.
Is it safe to use LED lights for illuminating advertising signs in rain, frost or hot conditions, for example?
The use of LED lights for illuminating advertising signs is safe even in challenging weather conditions such as rain, frost or hot weather.
This is thanks to the development of LED technology, which allows efficient and reliable operation in a wide range of environments.
Power demand analysis helps to optimise energy efficiency and reduce risks related to overloading of electrical components or other problems.
In addition, modern LED lights are designed to withstand humidity, low temperatures and high temperatures better than traditional light sources, making their use in signage lighting very safe and worry-free.
What are the costs associated with the use of LED lights in signage lighting, for example in terms of purchase, operation and maintenance costs?
The costs associated with the use of LED lights for signage lighting can be divided into purchase, operation and maintenance costs.
The purchase cost may be slightly higher than for conventional lights, but in terms of energy efficiency, LEDs have a clear advantage: they consume less energy and produce more light per watt. This means lower electricity costs and better environmental performance in the long term.
From a lighting design perspective, LEDs also offer a wider range of options in terms of colours, shapes and sizes, which can increase the attractiveness and effectiveness of a billboard.
Operating costs are lower because LED lamps have a longer lifespan than, for example, fluorescent or incandescent lamps, which means that maintenance intervals are longer and lamps do not need to be replaced as often, significantly reducing maintenance costs.
How can the use of Led lights in signage lighting support a company’s sustainability goals?
The use of LEDs in signage lighting can support a company’s sustainability goals in a number of ways.
Firstly, LED technology offers significantly higher energy efficiency compared to conventional lighting, which reduces electricity consumption and lowers costs in the long run.
In addition, sustainable lighting is a more environmentally friendly option because it produces less carbon dioxide emissions and waste – LED lamps are longer lasting than other types of lamps, do not contain harmful substances (e.g. mercury) and have better recycling potential.
A more sustainable lighting solution can also improve a company’s image in the eyes of its customers and demonstrate its commitment to society and the planet.
Conclusion
In conclusion, the use of LEDs for illuminating advertising signs is a very good option for companies.
They help not only to improve brand image and customer experience, but also to save costs and support sustainable development goals.
I would definitely recommend considering the use of LEDs for signage lighting, as their versatility, safety and energy efficiency make them a great solution for different conditions and needs.
If you found this article interesting, you might also like the other parts of the series:
Visible LED illuminated advertising
The role of Led lights in outdoor advertising
Led lighting specialist
LedStore has been an expert in LED lighting and lighting design since 2010. We have our own product design, so our products are technologically state-of-the-art. Products have quarantee for up to 7 years. We also carry out lighting maintenance.
We focus on temperature-controlled and high colour rendering lights, so they work brilliantly and last a long time. We do around 500 lighting designs for our clients’ sites. Read more here or order a lighting design
We offer a service of custom-made led strips, i.e. custom-made led strips in aluminium profile. Also installed. Did you know? LedStore offers lighting design from 99 euros for the whole house!
Remember that we are always ready to offer our help to you along the way, by email (myynti@ledstore.fi) and by phone (045 251 4510). As always, feel free to share photos of your own projects on social media at ledstore.fi at Instagram and ledstore.fi at Meta. We love to see the cool things done by our LEDs, and it also helps to provide inspiration for those who are not sure about the power and awesomeness of LEDs. Did you know that we already have over 3500 pictures of our LED installations in our Gallery!
Photo gallery of Led lights:
Product gallery: Pictures of products in different installation locations
Indirect light: Indirect light in different spaces
Room-specific: Light in different rooms
References: Complete houses that have been photographed
